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What's Hot
Yanked from Obscurity: Why Finance Experts Are Rethinking LIBOR
First, U.S. Bankers raised questions about how the daily London Interbank Offered Rate was calculated, and then The Wall Street Journal demonstrated that the rate was inexplicably diverging from what the data suggested it ought to be. Getting it right is important, because LIBOR is the basis for many kinds of loans. The British Bankers Association says it will make changes.
http://knowledge.wharton.upenn.edu/article/1980.cfm

Leadership and Change
(Videocast with Transcript)
SAP's Bill McDermott: The Future of Enterprise Software
As president and CEO of SAP Americas, Bill McDermott is responsible for managing the German software developer's strategic initiatives in the U.S., Canada, Latin America, and most recently in Japan, China and India. In an interview with Wharton management professor Saikat Chaudhuri, McDermott offered his views on where enterprise software is headed and how the company has leveraged worldwide resources to deliver its services globally. The two also discussed SAP Americas' relationship with Microsoft and threats the company faces from arch rival Oracle.
http://knowledge.wharton.upenn.edu/article/1981.cfm

Leadership and Change
Russia's Best-known Investment Banker, Ruben Vardanian, on Building Trust in a Fast-moving World
When 22-year-old Ruben Vardanian became chairman of Troika Dialog in 1992, he applied international banking standards, stressed transparency and built a young, multicultural and cooperative workforce. It wasn't easy in the rough-and-tumble Russian economy of the 1990s, but his company is now Russia's oldest and largest private investment bank. Wharton management professors Valery Yakubovich and Michael Useem spoke with Vardanian about entrepreneurship, education -- and staying honest -- in Russia.
http://knowledge.wharton.upenn.edu/article/1977.cfm

Finance and Investment
Growing Value and Activism Bring New Scrutiny to Public Pension Funds
Controlling about $3 trillion, public pension funds are too big to ignore. Some use their influence to boost shareholder rights or support social causes. In the face of "pension envy" from private sector workers, some governments have adopted defined contribution plans – and some of those have regretted the decision. The issues were explored at a Wharton Impact Conference called, "The Future of Public Employee Retirement Systems."
http://knowledge.wharton.upenn.edu/article/1976.cfm

Managing Technology
Bridging the Global Digital Divide, One Laptop at a Time
On May 20, the non-profit One Laptop per Child (OLPC) program unveiled the second version of its XO laptop, which is designed to bring affordable, modern technology to children in developing countries. In April, Intel announced its next-generation Classmate PC, which targets the same market. Meanwhile, Microsoft has been tweaking its Windows XP operating system for these educational devices, which also run on the open source Linux operating system. Experts at Wharton say that the focus on third world countries is promising, but they question whether these efforts will be effective.
http://knowledge.wharton.upenn.edu/article/1978.cfm

Finance and Investment
Secrets of the Private Equity Trade
Private equity firms manage some $1 trillion of global capital, yet because they are highly secretive, much remains unknown about their internal economics. How do PE firms organize themselves, for example, and how do they capitalize on their success? Some answers emerge from a paper by Wharton finance professor Ayako Yasuda and Yale School of Management finance professor Andrew Metrick presented at a recent Wharton conference sponsored by the Weiss Center for International Financial Research.
http://knowledge.wharton.upenn.edu/article/1983.cfm

Law and Public Policy
Clearing the Air: How Companies Operate in a Climate-conscious Era
Where to locate a new headquarters, how to close a supply-chain loop, how to anticipate customer demands: These are all decisions that companies must wrestle with as they respond to increasing concerns about global warming. Given the rush to be environmentally friendly, where do companies turn for dependable information and good advice? Wharton faculty and other experts say companies have to rely on a combination of internal and external resources as they try not only to manage the risks of climate change, but also to gain a competitive edge.
http://knowledge.wharton.upenn.edu/article/1979.cfm

Managing Technology
(Podcast with Transcript)
Google's Joe Kraus on How to Make the Web More Social
Joe Kraus, director of product management at Google, believes every killer app on the web -- instant messaging, e-mail, blogging, photo-sharing -- has succeeded because it helps people connect with one another. For Kraus, this means the Internet has an inherently social character, but it can be enhanced further. Wharton legal studies professor Kevin Werbach spoke with Kraus recently about the socialization of the Internet. Kraus will speak about social computing at the Supernova conference in San Francisco on June 16.
http://knowledge.wharton.upenn.edu/article/1982.cfm

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Telefono: 5839786 – 2084334
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES    y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile

LEGAL BLOG WATCH

Law School Deluge: One Loss, Two Wins

The National Law Journal reported last week that as many as 10 new law schools are on the drawing boards, raising the question, Do we really need any more? For now, at least, there may be one fewer startup to worry about. Last week, the Maine Supreme Judicial Court turned down a petition from Husson College in Bangor to allow graduates of its proposed law school to take the Maine bar exam. The court called the petition unusual, given that the law school has yet to open its doors. It ruled on it nonetheless, denying the request because of the proposed school's lack of ABA accreditation and its failure to identify an acceptable alternative to accreditation. Although the court left the door open for a later petition, the Bangor Daily News reports that school officials earlier said they would not go forward with their plans if the petition was turned down. (Hat tip to the ABA Journal.)

Meanwhile, two law schools already operating in North Carolina won provisional ABA accreditation this week. Both Elon University School of Law and Charlotte School of Law -- each of which will graduate its first class next year -- were given provisional approval, a status they will retain for at least three years before the ABA decides on their full approval. That brings the number of ABA-approved law schools to 200.

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Posted by Robert J. Ambrogi on June 10, 2008 at 10:11 AM | Permalink | Comments (0)

Don't Ask, Don't Tell -- Do Appeal

Busy day at the Supreme Court yesterday, with four major opinions handed down. SCOTUSblog wraps up links to the cases, news stories and blog posts. Meanwhile, a decision yesterday from a three-judge panel of the 1st U.S. Circuit Court of Appeals, Cook v. Gates, is drawing interest for its dismissal of a constitutional challenge to the federal government's controversial "Don't Ask, Don't Tell," policy on gays in the military. Interpreting the Supreme Court's 2003 opinion, Lawrence v. Texas, which struck down convictions of two gay men under a Texas sodomy law, the 1st Circuit held that Lawrence did not require it to invalidate DADT. But just a month ago, the 9th U.S. Circuit Court of Appeals, in Witt v. Dept. of the Air Force, suggested that DADT might not withstand constitutional scrutiny. But because it remanded the case for further findings, it stopped short of deciding the constitutional question.

The two decisions raise any number of discussion points, but the least academic of them may be whether this apparent difference of opinion among circuits means that the issue is heading to the Supreme Court. "Probably," is the answer given by Terry Klein at his blog, Decisionism. And if the issue makes it to the Supreme Court, "the result will depend almost entirely on what Justice Kennedy is thinking," he says. At The Volokh Conspiracy, Eugene Volokh is less certain, if only because the subsequent history of these cases remains uncertain. Will the 9th Circuit rehear the case en banc? Will either the government or the challengers seek Supreme Court review? Would the Supreme Court agree to hear the case? Lots of questions, and the 1st Circuit's opinion will certainly factor into how they get answered. But with the 9th Circuit having left the ultimate question to another day, the Supreme Court's response to a "Don't Ask, Don't Tell," case may be, "Not now, let's wait."

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Posted by Robert J. Ambrogi on June 10, 2008 at 10:01 AM | Permalink | Comments (0)

Short List for Global Counsel Awards

An international competition to honor outstanding in-house lawyers and legal departments released its short list of finalists this week, with the winners to be announced at an awards ceremony in New York June 25. The 2008 Global Counsel Awards is described as singling out "those in-house counsel, both teams and individuals, who excel in their specific roles." It seeks to recognize "demonstrable achievements," not simply "high-profile transactions."

The awards are given to individuals and teams in a variety of categories, including competition, employment, general commercial, IP, litigation and regulatory. Separate awards are given to in-house departments for their pro bono work and best training program. For the top award, general counsel of the year, this year's finalists are Amey plc, Caterpillar Inc., Ford Motor Company, Rio Tinto Alcan and Thomson SA.

The awards are given out by the International Law Office, a legal newsletter publisher based in London, in cooperation with the Association of Corporate Counsel. Nominations for the awards come from corporate counsel and law firm partners. A number of law firms sponsor the awards. Here is a list of last year's winners.

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Posted by Robert J. Ambrogi on June 10, 2008 at 09:52 AM | Permalink | Comments (0)

When Lawyers Ignore Common Sense

When my colleague Carolyn Elefant isn't posting here at Legal Blog Watch, she of course writes her own blog, My Shingle, where she has a jaw-dropping post about a law-practice "franchise" gone bad. It all started when a Pennsylvania lemon-law firm, Kimmel & Silverman, hired an inexperienced lawyer, Robyn Glassman-Katz, to operate a branch office in Owings Mills, Md. It ended with Glassman-Katz consenting to disbarment and Kimmel and Silverman both facing indefinite suspension in Maryland.

As Elefant explains, in the first year after the Pennsylvania lawyers hired Glassman-Katz, she filed more than 500 cases -- many in the wrong venue. A full 47 of her cases were dismissed, purely because of her failure to respond to discovery requests. Maryland's Attorney Grievance Commission filed charges against Glassman-Katz in 2006, and although she claimed lack of supervision in her defense, she eventually consented to disbarment. As for the firm, the grievance committee didn't buy its argument that it knew nothing of the problems in the Maryland office, recommending that both lawyers be indefinitely suspended. At a hearing last week, the Maryland Court of Appeals gave every indication it would agree with the recommendation.

Elefant sees lessons here for lawyers who may find themselves considering similar arrangements. For the lawyer being hired, "Know your limits. If you find that you can't handle a case or don't know what to do, just stop." On the hiring side, before making a decision, "engage in due diligence" and "install systems to make a hire accountable." For me, what made my jaw drop about it all was the utter lack of common sense displayed by anyone involved.

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Posted by Robert J. Ambrogi on June 10, 2008 at 08:25 AM | Permalink | Comments (0)

Survey: Firms Snoop on Others' Rates

A newly published benchmarking report on law firm fees and pricing has a variety of interesting findings about how law firms set rates and bill. But two findings stood out to me as particularly interesting. The first is that at least half of the firms surveyed conduct competitive price research "to uncover and understand their competitors' fee structures." They do this through data collected directly from clients as well as through external research. The other finding that interested me -- related to the first -- is that most firms base their pricing strategies on the going rates charged by their competitors. In fact, 80 percent of firms said they use that strategy "most of the time/sometimes."

Some other findings of the study worth noting:

• Brand drives pricing. No surprises here: Brand leaders charge more, generate higher revenue, realize higher profits and see greater revenue growth.
• Pricing is tough. Firms feel significant uncertainty and pressure about setting fees -- uncertainty about what clients will pay and pressure to remain competitive.
• Discounting is common. Firms criticize discounting, but three-quarters say they do it, at an average rate of 9.9 percent.
• Guarantees are common. Nearly half of the firms said they offer service guarantees, with the most common being to cut the bill based on dissatisfaction with the value received.

The survey was conducted by RainToday.com, a professional-services research and consulting firm based in Massachusetts, which sells the full report for $395 in hard-copy or $345 for download. Based on the findings, the authors offer some fairly obvious recommendations as to how law firms can raise their fees and profits: establish a brand, lead and innovate, get bigger, emphasize value, improve business development, and become active in the RFP process. All, of course, easier said than done.

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Posted by Robert J. Ambrogi

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Telefono: 5839786 – 2084334
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES    y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile

'Mobile Phone Technology for Environmental Activism'

'Mobile Phone Technology for Environmental Activism'
by Juliana Rotich

Mobile phones are becoming an important tool for environmental activists around the world. Activists are developing new technological strategies in order to do things like educate consumers about the impact of purchasing decisions, monitor wildlife and polution levels, and advocate for the protection of forests.

A report from the United Nations Foundation and The Vodafone Group Foundation Technology Partnership published in April describes the many different ways mobile phones are used for social change around the world. It's called "Wireless Technology for Social Change: Trends in Mobile Use by NGOs" [PDF].

Below, I have listed the environmental initiatives highlighted by its writers, Sheila Kinkade (ShareIdea.org) and Katrin Verclas (MobileActive.org). I have also listed some new projects that have appeared since then.


Argentina

Using mobile phones, Greenpeace in Argentina were able to rally supporters and effectively pass Argentina's first federal forest protection law. The MobileActive blog wrote of their tree saving efforts earlier this month:

Mobile phones are nothing new for Greenpeace Argentina. The organization has used mobile phones multiple times to mobilize its now 350,000 person-strong mobile list to successfully lobby for important environmental legislation. One of Greenpeace's significant accomplishments was the passage of the Ley de Bosques, or Forest Law.

According to the Wireless Technology for Social Change report, GreenPeace accomplished this by building a large database containing both email addresses and mobile phone numbers of the people who signed a petition supporting the Forest Law. In addition, they sent out text message alerts during critical hearings, and before city council votes. They also coordinated demonstrations and meetings using text messages.


Ghana

In Ghana, one project has shown that mobile phones can be transformed from typical pervasive tool for communication, to a 'super sensing' tool for environmental data collection. This is achieved by attaching a special sensor to a mobile phone. The sensor collects scientific information on air quality or even urban traffic patterns, which can be studied later and even layered over a google map.

Corinne Ramey wrote about this initiative on the MobileActive blog in April:

In the Accra study, seven taxi drivers were provided with a dash-mounted global positioning system (GPS) device and a tube to hang from their passenger window. The tube contained a carbon monoxide sensor. Similarly, three students were each given a mobile clip sensor pack containing a GPS device, and a carbon monoxide sensor. The taxi drivers and students were asked to carry their sensors as much as possible during their normal everyday activities. Throughout the day, the sensing system automatically logged sensor data. At the end of each day, the pilot participants dropped off their sensor packs at a central location where the data was then extracted and the sensors recharged. resulted from the participatory data collection A heat-map visualization of carbon monoxide readings across Accra, Ghana rendered atop Google Earth. Colors represent individual intensity reading of carbon monoxide during a single 24-hour period across the city. Red circles are locations where actual re
 adings were taken.


Kenya

The Wirelesss Technology for Social Change report describes the tension in  Laikipia district, Kenya, between landowners and wildlife. Farmers have been killed by wildlife, and their crops being destroyed. Elephants and other animals are being killed. A conflict prevention program that utilizes mobile phone technology, enables communication between the local community, wildlife service personnel, and land owners.

The pilot utilized 'Push to Talk on Cellular (Phones)' (PoC) technology, which combines the functionality of a walkie-talkie or two-way radio with a mobile phone. PoC enables communication between two individuals, or a group of people, and is particularly useful in connecting a user
group intermittently over a period of time (e.g., a working day).


South Africa, United Kingdom

FishMS is an SMS-based service from The Southern African Sustainable Seafood Initiative that provides the status of global fish stocks to consumers. Users text the name of a fish they are considering buying to +44 (0) 79 499 8795, and are immediately advised as to whether the fish was sustainably harvested, or whether they should think twice before buying it. The following video shows the tool in action (the short film was shot on a mobile phone - Nokia N93).



United Kingdom, United States

AirText is a system that sends an SMS message, voicemail or email containing information about pollution levels in a specific borough of London. The service is aimed at people who suffer from heart and breathing problems. Similar services exist for specific locations in the United States, including Ergo (various zip codes) and ADEQ (in Arizona).

People who would like to know how much their personal greenhouse gas emissions amount to, can download an application mobGas to their phone, that allows them to report on their daily activities, like cooking, watching television or driving.

From the Wirelesss Technology for Social Change report report:

By helping users make connections between their daily activities and greenhouse gas emissions, mobGAS hopes to encourage individuals to make lifestyle changes. The application also offers tips on how to modify activities to decrease emissions.

A similar project, highlighted by Josh Catone on Read Write Web blog  is called FuelFrog. It's an application that uses Twitter to help track fuel consumption by users:

FuelFrog is exceedingly simple, and immensely useful. After each fill up, users enter their miles traveled since the last fill, the price paid, and the amount of gasoline in gallons. Over time, FuelFrog will track and graph your fuel consumption data so you can do things like identify trends in gas prices in your area, see how fuel efficient your car is (is it time to put air in the tires, perhaps?), how much you're driving, and how much you're spending.

Global Voices Environment thank MobileActive and Shareideas for the report, and would be interested in reader's input on other examples of mobile phones being used for environmental activism.   
 
Also see our recent post on Global Voices highlighting the use of web2.0 technologies for environmental activism

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Telefono: 5839786 – 2084334
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES    y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile

NEW YORK TIMES Clinton Ready to End Bid and Endorse Obama

Clinton Ready to End Bid and Endorse Obama

James Estrin/The New York Times

Senator Hillary Rodham Clinton at a rally in New York on Tuesday.

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By ADAM NAGOURNEY and JEFF ZELENY

Published: June 5, 2008

Senator Hillary Rodham Clinton will endorse Senator Barack Obamaon Saturday, bringing a close to her 17-month campaign for the White House, aides said. Her decision came after Democrats urged her Wednesday to leave the race and allow the party to coalesce around Mr. Obama.

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Where the Candidates Found Support

Related

For Clinton, a Key Group Didn't Hold (June 5, 2008)

Many Blacks Find Joy in Unexpected Breakthrough (June 5, 2008)

Obama Offers Assurances at Pro-Israel Meeting (June 5, 2008)

The Caucus: For Clinton's Women Fans, Mourning and Anger (June 4, 2008)

Times Topics: Hillary Rodham ClintonTimes Topics: Barack Obama

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Senator Barack Obama, now the prospective Democratic nominee, outside the Capitol on Wednesday. He told reporters that he and Senator Hillary Rodham Clinton were "going to have a conversation in the coming weeks."

Howard Wolfson, one of Mrs. Clinton's chief strategists, and other aides said she would express support for Mr. Obama and party unity at an event in Washington that day. One adviser said Mrs. Clinton would concede defeat, congratulate Mr. Obama and proclaim him the party's nominee, while pledging to do what was needed to assure his victory in November.

Her decision came after a day of conversations with supporters on Capitol Hill about her future now that Mr. Obama had clinched the nomination. Mrs. Clinton had, in a speech after Tuesday night's primaries, suggested she wanted to wait before deciding about her future, but in conversations Wednesday, her aides said, she was urged to step aside.

"We pledged to support her to the end," RepresentativeCharles B. Rangel, a New York Democrat who has been a patron of Mrs. Clinton since she first ran for the Senate, said in an interview. "Our problem is not being able to determine when the hell the end is."

Mrs. Clinton's decision came as some of her most prominent supporters — including former Vice PresidentWalter F. Mondale — announced they were now backing Mr. Obama. "I was for Hillary — I wasn't against Obama, who I think is very talented," Mr. Mondale said. "I'm glad we made a decision and I hope we can unite our party and move forward."

One of Mrs. Clinton's aides said they were told that except for her senior advisers, there was no reason to report to work after Friday, and that they were invited to Mrs. Clinton's house for a farewell celebration. The announcement from Mrs. Clinton was moved to Saturday to accommodate more supporters who wanted to attend, aides said.

"Senator Clinton will be hosting an event in Washington, D.C., to thank her supporters and express her support for Senator Obama and party unity," Mr. Wolfson said.

Mr. Obama, not waiting for a formal concession from Mrs. Clinton, announced a three-member vice-presidential selection committee that will include Caroline Kennedy, who has become a close personal adviser since endorsing him four months ago.

With some Democrats promoting Mrs. Clinton as Mr. Obama's No. 2, his aides said they would move slowly in the search, allowing passions from the bruising primary battles to cool.

"Now that the interfamily squabble is done," Mr. Obama said Wednesday evening at a Manhattan fund-raiser, "all of us can focus on what needs to be done in November." Earlier Wednesday, Mr. Obama and Mrs. Clinton crossed paths briefly in Washington. As he left the Capitol, Mr. Obama told reporters, "We're going to have a conversation in the coming weeks."

Mr. Obama appeared before theAmerican Israel Public Affairs Committee, where, tacking to the right, he described a far tougher series of sanctions he would be willing to impose on Iran than he had outlined heretofore.

Mrs. Clinton, in a later appearance before the group, moved to reassure an audience clearly nervous about Mr. Obama's views on Israeli security. "I know that Senator Obama will be a good friend to Israel," she said.

Turning to the general election, Senator John McCain of Arizona, Mr. Obama's likely opponent, and Mr. Obama both said they were interested in holding a series of debates this summer.

Aides to Mr. Obama and Mrs. Clinton said that at least some of Mrs. Clinton's fund-raisers would move to join the Obama campaign. Still, with the realization of defeat still settling in, it appeared that most of her major financial backers were holding back until they got a clearer signal from Mrs. Clinton of her intentions.

"I'm being aggressively courted by folks in the Obama campaign," said Mark Aronchick, a Philadelphia lawyer, who is a national finance co-chairman. "I've told them all, 'Everybody relax. Take a deep breath. There's time enough here.' "

On Thursday, Mr. Obama planned to head to the southwestern tip of Virginia, in Appalachia, to begin courting voters in a state that traditionally goes Republican but could be a battleground in the fall. Then, he intends to take a few days to strategize privately about the general-election campaign.

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CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Telefono: 5839786 – 2084334
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES    y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile

=?iso-8859-1?Q?[Posible SPAM]=20?= ¿Cómo promocionar la Web de una empresa de servicios profesionales?

LA PROMOCION DE SERVICIOS PROFESIONALES  ESPECIALMENTE DESPACHOS, BUFETES, ESTUDIOS DE ABOGADOS.

 

 

 

por Javier Gosende Responsable Área Marketing Digital y Promoción Online. Human Level ... volver a opinión

 

¿Cómo promocionar la Web de una empresa de servicios profesionales?

 

02/06/2008 Los servicios profesionales requieren de una promoción en internet muy peculiar. Los servicios al ser poco tangibles necesitan una mayor dosis de información para reducir la incertidumbre del comprador. Entérese de lo mínimo que necesita para obtener más visitas a su web de servicios profesionales. Aquellas páginas web de servicios profesionales conformadas por las típicas 4 páginas de "nosotros", "servicios", "contacto" y "enlaces de interés" quedaron en el pasado condenadas a ser invisibles en la red. Nuestra página de servicios profesionales tiene que crecer en contenidos y calidad para abrirse hueco en el competitivo mundo de los servicios profesionales ofertados por internet. El secreto para que nuestra empresa de servicios profesionales tenga éxito, radica en la posibilidad que tengamos de "demostrar conocimiento" o "demostrar qué somos expertos" en un área determinada. Los potenciales clientes prefieren contratar los servicios profesionales de los expertos en sus áreas de interés. Internet es un excelente expositor para comunicar que somos expertos en nuestra parcela de servicios. A continuación listamos una serie de consejos que nos ayudarán a promocionar con éxito nuestra web de servicios profesionales: 1) Cuando diseñe la estructura de contenidos de su web trate de diversificar o ampliar el número de páginas que hablan de sus servicios. No se limite a nombrar los servicios que ofrece en una sola página general de descripción de servicios: Dedíquele una página a cada servicio específico de su empresa. Por ejemplo si posee una empresa de fumigación de plagas no dedique solamente una página para hablar del servicio en general (www.fumigon.com/servicios). Diseñe dentro de su site una página dedicada a la fumigación de termitas, otra página dedicada a la fumigación de roedores, otra página a la fumigación de cucarachas, y así sucesivamente. (www.fumigon.com/fumigacion_termitas, www.fumigon.com/fumigacion_roedores, www.fumigon.com/cucarachas, etc.) 2) Cuando contrate el diseño de su web trate de no utilizar imágenes de archivo de esas que aparecen en todas partes, es decir, las imágenes típicas que se colocan en las presentaciones y en la mayoría de las webs y que ya nos sabemos de memoria. No demuestre que su página es una copia de la competencia. 3) Detalle sus productos de forma amplia con textos descriptivos. No utilice en exceso nombres comerciales o marcas en la descripción de sus servicios. Por ejemplo si vende alarmas contra incendios para el hogar, coloque esta frase varias veces en el título y contenido de la página web que habla del servicio. Por ejemplo, no utilice solamente el nombre comercial "Fire Solutions" para nombrar el servicio. Cuando los usuarios de los buscadores buscan un servicio escriben los nombres descriptivos y familiares de dichos servicios y no las marcas (al menos que sean muy conocidas). 4) Trate de insertar un blog o bitácora en su sitio web. Utilice el blog para publicar noticias de su empresa, noticias del sector, informar sobre nuevos reglamentos, informar sobre las nuevas tendencias, comentar su opinión sobre algún tópico de su actividad profesional, etc. Los blogs están programados de modo que la mayoría de sus contenidos son indexados con éxito por los buscadores y en consecuencia puede mejorar su posicionamiento en buscadores. 5) No siempre los usuarios están buscando un servicio en específico. En muchas ocasiones buscan la resolución de una necesidad. Por ejemplo, alguien que desee una alarma contra robos puede buscar información en la web acerca de "cómo dejar segura mi casa en vacaciones" o "cómo evitar que te roben la casa". Si usted en su portal de servicios de instalación de alarmas inserta una sección de consejos sencillos de "cómo reducir el riesgo de robo de su casa en vacaciones", fidelizará al potencial cliente y el día que desee comprar una alarma contra robos, su empresa será la primera opción de contratación. 6) Diseñe un newsletter o boletín y envíelo a sus clientes, contactos, proveedores, suscriptores, etc. cada mes o cada 15 días. Inserte en el boletín información valiosa para estos contactos como puede ser artículos informativos, publicación de nuevas leyes del sector, noticias del mercado, opinión sobre estudios, noticias de la empresa. Demuestre a sus potenciales clientes que su empresa está informada de las últimas novedades del sector. 7) Cuando consiga la cuenta de un cliente infórmelo a través de una nota de prensa publicada en su portal web. Adicionalmente publique dicha noticia en los portales de notas de prensa disponibles en la red. Al día de hoy existen portales que gratuitamente colocan notas de prensa, con lo cual podemos llegar a más lectores y adicionalmente conseguir enlaces o links que apunten a nuestro sitio web. 8) Potencie las relaciones públicas de su portal de servicios profesionales a través de la participación en blogs, foros, redes sociales, etc. Estas comunidades online permiten darnos de alta para participar en distintas discusiones y aporta nuestra opinión profesional. Tanto los blogs como los foros permiten insertar firma con enlaces a nuestra web por lo que aumentan la posibilidad de visitas a nuestro site desde estos portales. Además de ir creando una imagen de experto muchos potenciales clientes visitan estos foros en la búsqueda de los mejores profesionales del sector. 9) Trate de diferenciarse de su competencia agregando una Demo de su servicio, una página de preguntas frecuentes sobre la contratación de un servicio, testimoniales de otros clientes que han probado el servicio, suscripción a sus noticias mediante sindicación de contenidos RSS, etc. < 10) Instale un buen sistema de estadísticas web en su portal de servicios profesionales. Es obligatorio estar informado de la forma en que los potenciales clientes llegan a su site. Sobretodo analice las frases de búsqueda que generaron visitas a través de los buscadores y se dará cuenta que tiene un pequeño estudio de mercado que le dice lo que está demandando el mercado y los contenidos que debe escribir en su web para atrapar a esos futuros clientes. Su web, mucho más que un escaparate de servicios profesionales. No se limite a presentar sus servicios, trate de crear una comunidad, utilice su web para que sus clientes actuales se fidelicen. Motive a sus clientes a que visiten su web para no perder el contacto y en consecuencia para que lo tengan en mente a la hora de recomendar sus servicios. También acuérdese que su página web no solamente sirve para atraer clientes. También le sirve para contactar con partners, futuros socios, proveedores, asociaciones relacionadas, atraer talento a la empresa, etc. Dedicarle alguna página dentro de su site a este público objetivo puede mejorar el rendimiento de su site.

 más informacion pincha aquí:

http://www.mundofranquicia.com/mfc/opinion/desarrollo.php?num=292

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
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