Q: How Can You Make Business Development Breakthroughs In 2007? A: Attend: Developing Your Personal Marketing Plan To Land Clients And Sell Work An Intensive Workshop and Coaching Program To Custom Develop Your Personal Marketing Plan for 2007
Gleacher Center | 450 N Cityfront Plaza Dr. | Chicago, IL 60611 Saturday, January 13, 2007 8:30 AM to 4:30 PM Registration fee: $950  Contact Laura Kresich; (Tel) (312) 217-3895 or email Lkresich@LawMarketing.com
 Many attorneys don’t know what to do increase their business development proficiency, how to do marketing and selling the right way or where to get the comprehensive and expert help they need.
We Can Help Make 2007 a Record Breaking Year for you. Don’t let 2007 slip away. Start to produce the results that the top rainmakers in your firm and the profession enjoy. Both Larry Bodine and Michael Cummings work intently with some of the top law firms in the profession to transform the entrepreneurial skills of their partners and associates. We have now decided to make our training program available for individual attorneys on an open basis. Attend our workshop program – Developing Your Personal Marketing Plan To Land Clients And Sell Work -- and Make 2007 A Breakthrough Year in Your Legal Career  Attendees will learn the Secret to Success: Think and Act Like the Rainmakers Think and Act. The key is to develop a personal marketing plan, which is simply a blueprint for you to get new business on a systematic and disciplined basis. If you think like a rainmaker, take the same actions each day and build your skills over time – then you will produce the same results.
The Curriculum 1) Pre-conference Preparation: (45-60 minutes) - Review our PBDI 2007 Individual Business Development Plan form
- View a Business Development seminar: "How to Sell Legal Services Like a Rainmaker"
- Read a chapter from Michael Cummings best-selling book: Best Practices Of Personal Marketing For Attorneys
2) Personal Marketing Plan Workshop, 8:30-4:30 PM, Saturday January 13, 2006, Gleacher Center, 450 N Cityfront Plaza Dr., Chicago, Illinois Morning plenary sessions: - 8:30-9:30 AM: Marketing To Your Existing Clients And Winning Their Loyalty
- 9:30-10:00 AM: Turning Your Clients Into Your Sales Force
- 10:00-11:00 AM: Building A Power Network That Lands Clients
- 11:00-11:30 AM: Teaming and Co-Marketing With Allies (Both Inside Your Firm and Externally)
- 11:30-12:00: Targeting and Working The Right Organizations To Win Business
- 12:00-1:00: Luncheon & Speaker: “My Personal Marketing Plan For 2007,” Thomas F. Bennington Jr., Partner, Chuhak & Tecson, Chicago, IL.
Afternoon Breakout Sessions - 1:30-3:00 PM: Selling Like A Rainmaker
- 1:30-3:00 PM: Using Technology To Grow Your Business
- 3:00-4:30 PM: Best Practices Of Building A Personal Reputation That Lands Clients
- 3:00-4:30 PM: Thinking and Acting Like A Rainmaker in 2007
Conference Conclusion: 4:30 PM Registration fee: $950 Contact Laura Kresich; (Tel) (312) 217-3895 or email Lkresich@LawMarketing.com Discount hotel rooms: Individual reservations at the InterContinental Chicago can be made by dialing 312-944-4100 or 800-628-2112. Identify yourself with the (Developing Your Personal Marketing Plan or Reservations ID Code DOK) group. The hotel is at 505 North Michigan Avenue, one block from the conference center. CUT-OFF DATE: Reservations received after Thursday December 28, 2006 will be accepted at the prevailing rate subject to availability. It is natural at this time of year for us to review think about setting goals for ourselves for the upcoming year. Recognize that that it is vital for you increase your business development proficiency in 2007. To succeed in the legal profession, you must be able to bring in business. Marketing and selling are now simply professional skills that attorneys must possess in order to thrive in their chosen field. Who should attend: - A new partner or associate in a top firm looking to advance
- An attorney who has not been a top producer in the past
- An aspiring entrepreneur who needs to build or re-vamp their practice
- A firm leader, practice head or marketing director whose success is dependent on the business development productivity results of their team
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The conference will be held in the state-of-the art facilities of the Gleacher Center in downtown Chicago, just off Michigan Avenue on the river. The plenary sessions will be held in a modern classroom with a ceiling projection system. The breakout room is next door. Lunch will be held on the Sixth Floor with its panoramic view of the city. For fun we'll raffle off these prizes for attendees:
A two-night stay in Chicago at the Palmer House Hilton Hotel. A $150 gift certificate (round trip ) by the Carey Limousine Service. | Why Does Most Personal Marketing By Attorneys Fail To Produce Any Results? While many attorneys do realize the need to build their book of business, they often end up spinning their wheels and not making any real progress in business development. Why? Many erroneously think that passive marketing techniques – advertising, brochures, writing articles, glad-handing or getting your name out – will generate new business. Or they mistakenly use marketing and selling techniques that are geared to market and sell tangible products such as cars, copiers, and soap. Another trap is looking for quick fixes or outsourcing the problem to a marketing expert. Some may make try to read the most recent best selling or cleverly titled book – or talk to a top producing attorney to get some tips. While well-meaning, these approaches result in wasted time and effort. Invest in our intensive all-day workshop, coaching program and personal marketing methodology customized for you and your practice. Registration fee: $950 Contact Laura Kresich; (Tel) (312) 217-3895 or email Lkresich@LawMarketing.com This is not a seminar or speech that merely makes you feel good, gives you a few tips and wishes you well. Our goal is to train you to apply a personal marketing system guaranteed to work if you work it. In a real sense, we become your business partner in building your practice throughout the year When you invest in this program, you will get: -
A Personal Marketing Strategy. -
An Action Planning Methodology You Can Put to Work Immediately and Continue to Apply Throughout the Year. -
Training on How to Execute the Most Important Aspects of Your Plan. -
Coaching, Resources and Ongoing Support to Launch Your Program. -
An award winning set of resources and reading that to continue building your skills throughout the year, including a chapter from our best selling book, “Best Practices Of Personal Marketing For Attorneys”
This Program Will Transform Your Business Development Results There is no program that we know that provides you with the comprehensive training and coaching that you will need to succeed. The Best Practices In Personal Marketing Program contains 6 specific sources of training and support from Larry Bodine and Michael Cummings
- A 90 minute web-based seminar: that you can review at your leisure
- A live full day, live training workshop conducted in Chicago on January 13th, 2007
- A 1 hour phone consultation with our expert personal marketing team
- Unlimited e-mail advice throughout the year from Larry Bodine and Mike Cummings
- Optional quarterly Web seminars to build your skills, refresh your plans and make any needed course corrections
Are You Committed To Making 2007 A Breakthrough Year? Many attorneys can talk a good game – but making real changes in your business development requites time, work and ongoing devotion. But the good news is that if you are willing to pay the price, the money-making results will be enduring, including: - Landing, high profit clients
- Selling rewarding and interesting work
- Building a reputation that gets clients to call you
- Finding your niche in your chosen profession
Be one of the few to make the commitment by investing in this program. Registration fee: $950 | 
Attendees of this all-day LIVE conference will learn what the rainmakers know about getting new business. You will leave the conference with a personal marketing plan to make 2007 a record-breaking year. Taught by marketing experts Larry Bodine and Michael G. Cummings at the Gleacher Center in Chicago.