'Green' Trademarks -- A Sign of More Green From Environmental Businesses
How can you tell that environmental business is the next dot-com? Look no further than the number of green trademark applications filed -- nearly 300,000 in 2007, according to this story at Sustainable Life Media. Use of the word "green" dominated applications, appearing in 2,400. Other top usages included:
Clean : 900 applications, up from 800 in 2006
Earth : 900, up from from 550 in 2006
Eco : 900 applications, more than doubling in number from 2006
Organic : 700 applications, up 57 percent over 2006
Environment : 450 applications, up from 325 in 2006
Friendly : 180 applications, up 88 percent over 2006
As the story points out, the term "green" is not particularly distinctive and thus, many of the applications may not result in the grant of a trademark.Sphere: Related Content
Suing for China, the American Way
CNN is discovering the hard way that there's a major difference between Chinese and American visions of justice -- and restitution. As reported in Reuters, a group of Chinese lawyers have filed suit against CNN in Beijing, alleging that derogatory remarks by commentator Jack Cafferty violated the dignity and reputation of the Chinese people. During a discussion over the spate of recalls of goods manufactured in China, Cafferty termed Chinese products "junk," and added that "They are basically the same bunch of goons and thugs they've been for the last 50 years." CNN has since claimed that Cafferty was expressing an opinion of the Chinese government and not the people of China. The Chinese lawyers bringing suit sought the restoration of the Chinese people's reputation through publications and in the media and asked for 100 yuan ($14.31) in damages.
What a difference a forum makes, however. Today, Reuters reports that a Chinese primary school teacher and a beautician have filed a suit against CNN in New York over Cafferty remarks. As damages, they are seeking $1.3 billion in compensation -- $1 per person in China. (In case you're wondering whether $1.3 billion in the United States has the same purchase power as 100 yuan in China, it doesn't -- according to this item, 500 yuan is the price of a dog).
I'm not sure how the Chinese primary school teacher and beautician have standing to sue on behalf of persons in China, given that they don't live there. But who cares about technicalities when reputation is at stake? Ironic, though that those outside of China appear to place a higher value on damage to the reputation of the Chinese than those living in the country.Sphere: Related Content
Rodrigo González Fernández
DIPLOMADO EN RSE DE LA ONU
Renato Sánchez 3586