|Legal Blog Watch|
Building Relationships to Build Business -- and Using Facebook to Do It
Lawyer-client intimacy sounds like something forbidden or inappropriate. But the kind of lawyer-client intimacy that Arnie Herz discusses in this post at Legal Sanity is anything but: Herz suggests that lawyers should try to forge a personal bond with clients as a way to build a healthy, lasting and trusted relationship. He writes:
Interestingly, Herz's post on lawyer-client intimacy coincides with blog posts by Kevin O'Keefe and Ernie the Attorney about Facebook. Traditionally viewed as a social community, more professionals are turning to Facebook to connect with each other, O'Keefe writeshere:
Looking for ways to build connections with other lawyers and potential clients is a win-win for all. As Ernie points out, "people like to deal with people they feel comfortable with" -- which means that building connections can help make money. And more importantly, even if you don't get that new client or account, if you've built a relationship with a prospect, at least you can feel that you've come away with a new friend even if you didn't win the business. And that kind of consolation prize helps make marketing and even rejection more palatable.