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Tuesday, September 12, 2006

JUEVES 14 CHARLA SOBRE EL FENOMENO BLOG Y LA EMPRESA

 
COMO INCREMENTAR LAS VENTAS
 MEDIANTE EL USO DE BLOGS EN LAS EMPRESAS
CHARLA EN SOFOFA RESERVE SU INSCRIPCION

 

Si no puede ver la información, haga clic aquí

 

CHARLA “EL FENOMENO BLOGS Y LA EMPRESA
Una forma de agregar valor corporativo

 FECHA: Jueves 14 de Septiembre
 HORARIO: 8:45  a  11:45 horas
 LUGAR: Salón Fundación SOFOFA: Agustinas 1357 – piso 12, Santiago. (*)
 VALORES: $50.000.-  descuento de 10% a los socios de la SOFOFA, a los participantes adheridos al  OTIC de la SOFOFA.
 DIRIGIDO A: Directivos, gerentes, ejecutivos, abogados, relacionadores públicos, publicistas y toda persona interesada en el uso de las nuevas tecnologías como forma de comunicación.

Objetivo General: Conocer esta herramienta en beneficio de la Empresa

 TEMARIO:

  • Blogs, un fenómeno on-line
  • Para qué sirve un blog: moda o realidad
  • Cómo se relaciona la Empresa con el fenómeno Blog
  • Qué aplicaciones tienen los Blogs en la Empresa
  • Blogs para comunicaciones internas
  • Blogs en la orientación comercial de la Empresa
  • Blogs v/s sitios corporativos
  • Herramientas para crear un Blog Corporativo
  • Diferencias con el periodismo tradicional
  • Publicidad en Blogs
  • 7 razones por las cuales una Empresa debería tener un Blog
  • Incrementar ganacias mediante un Blog

 RELATOR:
Rodrigo González Fernández, formado en las ciencias agrícolas y del derecho es empresario y consultor en las áreas jurídicas – empresariales y de las tecnologías. Ha desarrollado el estudio de los blogs en Chile y en el extranjero, llegando a crear más de 40 blogs temáticos en diversas áreas. Es miembro de asociaciones internacionales en el tema.

 INFORMACIONES:
Teléfonos: (2) 673 3192 - 697 0137
Fax : (2) 698 7803

E-mail:
rsoto@fundacionsofofa.cl

(*) Estacionamiento público sugerido: Amunátegui esquina Huérfanos - De costo del participante.
2 cuadras metro Moneda.

 

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CHARLA LA EMPRESA Y LOS BLOGS UN FENOMENO PARA ESTUDIAR

CHARLA EN SOFOFA
BLOGS Y LAS EMPRESAS,  de esto y otros aspectos conversaremos el próximo jueves 14 de septiembre en SOFOFA, aproveche la oportunidad unica de ver como incrementar sus ventas mediante los blogs. Inscribase ahora. CÚPOS LIMITADOS
INFORMACIONES:
Teléfonos: (2) 673 3192 - 697 0137
Fax : (2) 698 7803

E-mail:
rsoto@fundacionsofofa.cl
  • Guía oficial contra conductas ofensivas en Francia
    Momarandu.com - Corrientes,Argentina
    ... disposición de las autoridades educativas se refiere también a un fenómeno cada vez ... personas y, a menudo, difundido en Internet por medio de blogs, lo que ...
  • NK, icono global
    El Periódico (Suscripción) - Catalunya,Spain
    ... Natascha ya es un fenómeno global. ... Los buscadores de Internet --en webs, blogs, y chats-- han situado su nombre entre las cinco referencias más buscadas ...
  • El fenómeno de la mujer-bolso
    Diario ADN (España) - Barcelona,Cataluña,Spain
    ... El fenómeno de los bolsos con nombre propio enfila ya su tercer o cuarto año de vida y no da signos de remitir. En la red proliferan blogs y webs dedicados ...

 

Monday, September 11, 2006

NANCY GRACE CNN

 
 

Nancy Grace

Nancy Grace hosts Headline News' legal analysis program, Nancy Grace, on Headline Prime. She is based in CNN's New York bureau.

One of television's most respected legal analysts, Grace comes to Headline News from Court TV, where she hosts the live daily trial coverage program, Closing Arguments. She also has appeared as a legal commentator on CNN's Larry King Live, ABC's The View, The Oprah Winfrey Show and numerous other cable and network programs. Her book, Objection!, was published by Hyperion in April 2005 and was an instant New York Times bestseller.

Nancy Grace joined Court TV from the Atlanta Fulton County District Attorney's Office where she served for a decade as special prosecutor of felony cases involving serial murder, rape, child molestation and arson.

Grace gave up career plans to become an English professor after the murder of her fiancé. She enrolled in law school, eventually becoming a prosecutor and an outspoken victims' rights advocate. Grace helped staff the hotline at an Atlanta battered women’s center for 10 years.

She has written articles for the American Bar Association Journal and other law reviews. She was also a litigation instructor at Georgia State University's School of Law and a business law instructor at the university's school of business. Previously, Grace clerked with a federal court judge and practiced antitrust and consumer protection law with the Federal Trade Commission.

Grace is the recipient of several American Women in Radio & Television Gracie Awards for her Nancy Grace Investigates primetime report on Court TV and for "Individual Achievement for Best Program Host." She has also been recognized for her ongoing support and advocacy of victims' rights by various groups, including the Carole Sund/Carrington Foundation, Crime Victims United of California and The Retreat.

Grace was a law review graduate of Mercer Law School and received her degree in constitutional and criminal law from New York University.

 

BLOGS Y EMPRESA MAÑANA MARTES 12 DE SEPTIEMBRE CHARLA EN SOFOFA

PARA TRATAR ESTOS Y OTROS TEMAS EN PARTICULAR LOS BLOGS Y LA EMPRESA  MAÑANA SE REALIZARA  EN SOFOFA LA CHARLA "EL FENOMENO BLOG Y LA EMPRESA EN CHILE.

INFORMACIONES:
Teléfonos: (2) 673 3192 - 697 0137
Fax : (2) 698 7803

E-mail:
rsoto@fundacionsofofa.cl

(*) Estacionamiento público sugerido:


 

Sunday, September 10, 2006

charla el fenomeno blogs y la Empresa en SOFOFA próximo martes 12

CHARLA "EL FENOMENO BLOGS Y LA EMPRESA, LO ULTIMO EN ESTA MATERIA EN EL MUNDO
UNA OPORTUNIDAD UNICA
PARA VER COMO AGREGAR VALOR A LA EMPRESA
 MEDIANTE LOS BLOGS
RESERVE SU INSCRIPCION

 

CHARLA “EL FENOMENO BLOGS Y LA EMPRESA
Una forma de agregar valor corporativo

 FECHA: Jueves 14 de Septiembre
 HORARIO: 8:45  a  11:45 horas
 LUGAR: Salón Fundación SOFOFA: Agustinas 1357 – piso 12, Santiago. (*)
 VALORES: $50.000.-  descuento de 10% a los socios de la SOFOFA, a los participantes adheridos al  OTIC de la SOFOFA.
 DIRIGIDO A: Directivos, gerentes, ejecutivos, abogados, relacionadores públicos, publicistas y toda persona interesada en el uso de las nuevas tecnologías como forma de comunicación.

Objetivo General: Conocer esta herramienta en beneficio de la Empresa

 TEMARIO:

  • Blogs, un fenómeno on-line
  • Para qué sirve un blog: moda o realidad
  • Cómo se relaciona la Empresa con el fenómeno Blog
  • Qué aplicaciones tienen los Blogs en la Empresa
  • Blogs para comunicaciones internas
  • Blogs en la orientación comercial de la Empresa
  • Blogs v/s sitios corporativos
  • Herramientas para crear un Blog Corporativo
  • Diferencias con el periodismo tradicional
  • Publicidad en Blogs
  • 7 razones por las cuales una Empresa debería tener un Blog
  • Incrementar ganacias mediante un Blog

 RELATOR:
Rodrigo González Fernández, formado en las ciencias agrícolas y del derecho es empresario y consultor en las áreas jurídicas – empresariales y de las tecnologías. Ha desarrollado el estudio de los blogs en Chile y en el extranjero, llegando a crear más de 40 blogs temáticos en diversas áreas. Es miembro de asociaciones internacionales en el tema.

 INFORMACIONES:
Teléfonos: (2) 673 3192 - 697 0137
Fax : (2) 698 7803

E-mail:
rsoto@fundacionsofofa.cl

(*) Estacionamiento público sugerido: Amunátegui esquina Huérfanos - De costo del participante.
2 cuadras metro Moneda.

 

"de blogs y empresa"...charla en sofofa proximo martes 12 , inscribanse ahora

DE BLOGS Y EMPRESAS HABLAREMOS EL PRÓXIMO MARTES 12 EN SOFOFA.SERA UN ENCUENTRO EXTRAORDINARIO, PRIMERO EN SU NATURALEZA, EN QUE ANALIZAREMOS EL FENOMENO BLOG Y COMO PUEDE N LAS EMPRESAS AGREGAR VALOR A SUS COMPAÑÍAS. INSCRIBANSE AHORA.

 INFORMACIONES:
Teléfonos: (2) 673 3192 - 697 0137
Fax : (2) 698 7803

E-mail:
rsoto@fundacionsofofa.cl

(*) Estacionamiento público sugerido

 

  • TMX(TM) ELMO hará su debut global el 19 de septiembre
    elpopular.com - Miami,Florida,USA
    ... Los “blogs” de Internet (diarios personales) ya hablan de “acampar” enfrente de las tiendas para estar entre los ... Alístese para otro fenómeno”. ...
  • Internet en Hollywood
    El Diario Montañés - Santander,Cantabria,Spain
    Los blogs convierten en película de culto un título de serie B en ... El fenómeno 'blog' está cambiando el concepto de crítica en el ámbito cinematográfico. ...
  • Consultan internet para suicidarse “a su gusto” Psiquiatras ...
    El Diario de Yucatán - Yucatán,Mexico
    ... de este tipo llenan páginas y páginas en la Red, un fenómeno que los ... Foros, chats y diarios personales (blogs) se convierten así en espacios de encuentro ...

Saturday, September 09, 2006

FROM LEGAL WATCH NEWS

Legal Blog Watch
Reaching Into Ken Lay's Grave
If the law in a case is against you, here is a unique approach you might try: Ask the judge to delay ruling while you lobby Congress to change the law retroactively. Might work -- or at least the Department of Justice's Enron Task Force believes it might as it tries to keep Ken Lay's conviction alive even though Lay is not.

Lay, of course, is the former Enron executive who was convicted in May on 10 counts of fraud. He was scheduled to be sentenced Oct. 23, but on July 5 he suffered a heart attack and died. Relying on the legal doctrine that abates a criminal conviction when a defendant dies before he can seek appellate review, Lay's estate has asked U.S. District Judge Sim Lake to lift Lay's conviction. That would be bad news for the government, which continues to pursue a $43.5 million criminal forfeiture case against Lay's estate. Abatement would expunge Lay's record, preventing prosecutors from using his conviction to support the forfeiture.

Which brings us to the Justice Department's creative request. As the Houston Chronicle reports, Justice has filed legislation that would effectively prevent courts from vacating criminal convictions. The proposed law would, conveniently, be retroactive to July 1 and would provide that a criminal defendant's death would not be grounds for abating or invalidating either a verdict or the underlying indictment. On Wednesday, Justice filed a motion asking Judge Lake to hold off any ruling on abatement until the original sentencing date of Oct. 23 in order to give Congress time to consider its proposed legislation.

This turn of events in the Enron case has legal bloggers wondering whether the Enron Task Force has too much time on its hands or simply is in need of adult supervision. Peter J. Henning raises the first question at White Collar Crime Prof Blog, where he writes:

"The proposed bill and accompanying documents seem to represent a significant effort on the part of the Department of Justice, and raises in my mind this question: Does the Enron Task Force have too much free time?  The number of cases in which abatement will occur is fairly small, I suspect, and it's not as if the government does not have access to civil forfeiture to recover Lay's assets.  A less expeditious tool, but then Lay did die, so it's not as if he's trying to duck out on a potential penalty."

The second question comes  by way of Houston lawyer Tom Kirkendall, who says the Task Force is in need of adult supervision:

"Given the Task Force's lengthy track record of exhibiting dubious judgment, its over-the-top response to the Lay Estate motion is really not surprising. However, it is a stark reminder that the use of the overwhelming power of government to criminalize business executives -- now even in death -- is seriously out of hand, as even some prominent former Justice Department officials are now acknowledging publicly. As Sir Thomas More reminds us, we better address the difficult task of curtailing use of that power, lest it be used on us."

Houston Chronicle blogger Loren Steffy calls these moves "an audacious attempt ... to create a law to reach, quite literally, into the grave." If so, the fate of Ken Lay's corpse is now in the hands of Judge Lake.

Posted by Robert J. Ambrogi on September 8, 2006 at 12:23 PM | Permalink

Defending Against the Lawyer Joke
Lawyer Peter D. Baird has heard his share of lawyer jokes involving sharks, leeches or the blistering fires of hell. Earlier in his career, he considered such jokes beyond his control, the result of bad lawyers and rigid stereotypes. But decades of practice have changed his mind, he says. He now believes that anti-lawyer sentiment comes more from matters within our control than outside it. All of this got him thinking about the high esteem his father held in the rural Idaho town where he grew up. His father, "an old-fashioned, bag-toting general practitioner M.D.," had something most lawyers lack, he realized -- bedside manners.

So the Phoenix litigator, in his essay, Bedside Manners for Lawyers, published this month by the American Bar Association Section of Litigation, offers his thoughts on how lawyers can take a cue from doctors and improve their image along the way. Baird starts with the lawyer's vocabulary, which, he realized, is distancing in a way that a doctor's is not:

My father inwardly "treated" patients, and I outwardly "represent" clients. He "took histories," and I "gather facts." He spoke of "healing," and I talk of "winning." He worried about a patient's "candidacy," and I worry about a client's "claim." He referred to his cases by patient name and affliction (e.g., "Inez Nelson's heart condition"), and I refer to my cases by legal problem as if they belong to me (e.g., "my securities case").

And while Baird -- a partner with Lewis and Roca -- says that as a lawyer he learned to apply the companion arts of questioning and listening in the courtroom, he seemed to forget those lessons when he returned to his office.

Unfortunately, outsid e court I seem to forget all about using direct questions that will encourage clients or witnesses to tell me their truths in their own words. Instead, I pepper them with leading questions that tend to drag them away from their realities and toward my preconceived assumptions. That's not asking questions; that's manipulating. And to make matters worse, I am rarely conscious of it.

When Baird's father counseled patients, he did so by being "an intense listener" and "compassionately blunt." Baird, by contrast, often counseled clients "on the erroneous  premise that 'counseling' consisted more of my talking than my listening." Baird says that he cannot explain why it took him so long to adopt his father's bedside manners, but he suggests the answer probably lies in Mark Twain's remark, "The older I got, the smarter my father became."

Posted by Robert J. Ambrogi on September 8, 2006 at 12:21 PM | Permalink

Justice Not Blind to Web Access
Retailer Target stores must make its Web site, www.target.com, accessible to the blind, U.S. District Judge Marilyn Hall Patel ruled this week in San Francisco. Patel did not decide whether Target's site is inaccessible, the San Francisco Chronicle reports, but she allowed the lawsuit under the Americans With Disabilites Act to go forward. In so doing, the Chronicle said, "she rejected Target's argument that the discrimination laws prohibit only physical barriers to a company's stores or products."

The suit, filed by the National Federation of the Blind and others, alleged that Target's site lacked simple features that would enable the blind to use it, including an embedded code that can be read by software to provide a vocal description of the page. The Minneapolis-based company contended that the ADA did not apply to its Web site and that, even if it did, its site is accessible.

Posted by Robert J. Ambrogi on September 8, 2006 at 12:16 PM | Permalink

N.Y. Nixes Lawyer's Faxed Advisories
The courts just can't resist the urge to micromanage lawyer marketing, says Larry Bodine at his Professional Services Marketing Blog. As case in point, he reports that a Manhattan judge has prohibited a lawyer from faxing advisories about legal malpractice issues and cases because they indirectly highlight the lawyer's availability to represent clients in such matters. Says Bodine: "Give me a break."

The lawyer, Andrew Lavoott Bluestone, sent his Attorney Malpractice Report unsolicited to several lawyers by fax. One recipient sued Bluestone, alleging that the advisories violated the federal Telephone Consumer Protection Act. Bluestone countered that the faxes were intended to educate the legal community about malpractice, not serve as ads. The judge didn't buy Bluestone's argument, issuing summary judgment against him in an Aug. 25 decision.

As it turns out, it was Bluestone's second loss in court over his unsolicited faxes, Bodine reports. The same judge had previously ruled against Bluestone in a similar 2004 lawsuit. Lesson learned, Bodine says, Bluestone turned last year to "an even more cutting-edge method of spreading the word." What might that be? Yes, he launched a legal malpractice blog.

Posted by Robert J. Ambrogi on September 8, 2006 at 12:15 PM | Permalink

 

Friday, September 08, 2006

Más rascacielos para Manhattan

Cultura
Viernes, 8 de septiembre de 2006 - 11:58 GMT
Dibujo de los planes para nuevos rascacielos en el sur de Manhattan.
Tres rascacielos "espectaculares" completarán la reconstrucción del complejo destruido el 11-S.
Rodrigo R. González Fernández
Director
 
MENTOR CHILE Consultores
Renato Sánchez 3586 * Dpto.10
Las Condes * Santiago * Chile
T: (56-2) 245 1168
rogofe47@manquehue.net
rogofe47@hotmail.com
www.mentorchile.blogspot.com

MUCHAS NOTICIAS EN MATERIA DE BLOGS

BLOGS Y MMPRESAS SERÁ EL TEMA DE LA CHARLA QUE DICTAREMOS EL 12 DE SEPTIEMBRE EN SOFOFA. ALLÍ TOCAREMOS ESTOS TEMAS Y OTROS EN PUNTA EN LA BLOGOSFERA. INSCRIBANSE AHORA Y NO DESAPROVECHEN LA OPORTUNIDAD.INFORMACIONES:
Teléfonos: (2) 673 3192 - 697 0137
Fax : (2) 698 7803

E-mail:
rsoto@fundacionsofofa.cl

(*) Estacionamiento público sugerido: Amunátegui esquina Huérfanos - De costo del participante.

noticias de blogs

Google amplía su servicio de noticias incluyendo un archivo de ...
Libertad Digital - Madrid,Madrid,Spain
... La empresa, a través de un comunicado de prensa, ha anunciado que poco a poco ... trabajado en el proyecto, señaló que no han querido incluir los blogs ya que ...

Las iMac se ven dos veces mejor
PCWorld México - Mexico
... de entregar "hasta un 50% más de desempeño y velocidad", expresó la empresa. ... que sirve para crear sitios de Internet con fotografías, blogs y Podcasts y ...

Javier Penalva logra ser profesional y vivir del 'blog' en España
Ciberpaís (Suscripción) - Barcelona,Catalunya,Spain
... palabras de Consultor Anónimo (vidadeunconsultor.blogspot.com): "Los blogs pueden llegar ... que haya mucho trabajo detrás, con planteamientos de empresa sólidos ...

Arica Por Más: Proponer es Parte de la Casa
El MorroCotudo - Chile
... S: La empresa nos dice ¿qué presupuesto o qué tienen que colocar para que esto se ... el tema del blog y no hay ninguna crítica hacia los blogs; son todas ...

El 56% de los Weblogs son pura y simplemente "spam"
Noticiasdot.com - Spain
Angel Cortés - Los splogs [spam + blogs] empiezan a ser un fenómeno de tal magnitud ... Su empresa, por ejemplo, tiene una gran variedad de controles para evitar ...

Mostrarán el video de la muerte de Steve Irwin
La Gaceta Tucumán - Tucumán,Argentina
... De hecho, la empresa de medición de audiencias en internet “Hitwise ... Los blogs también se vieron inundados con comentarios de lectores sorprendidos. ...
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