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Friday, May 27, 2011

LAWYERSCHILE<. Lawyer to Lawyer Mentoring (Ideas para una Supervisión Efectiva de Abogados en Formación)

Lawyer to Lawyer Mentoring (Ideas para una Supervisión Efectiva de Abogados en Formación)


Albert Sánchez Graells


Comillas Pontifical University



Retos de la Abogacía ante la Sociedad Global, 2011

Abstract:     
The new system of access to the Bar that is about to be implemented in Spain requires a mandatory period of 6 to 12 months (30 ECTS credits) of in-job training for law students willing to sit in the Bar exam. The provisions in the relevant Law and regulations leave substantial freedom to universities and partner institutions (law firms, legal departments at companies and public bodies) to set their own training programs, on the basis of a lawyer to lawyer mentoring system. This paper suggests some ideas to develop and implement an effective system of training and supervision of trainee lawyers.

Note: Downloadable document is in Spanish.

Number of Pages in PDF File: 12

Keywords: legal education, access to the bar, lawyer to lawyer mentoring

JEL Classifications: K00, I20

Accepted Paper Series

Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
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Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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Thursday, May 26, 2011

MANAGEMENT Los 50 mejores libros de gestión empresarial

Los 50 mejores libros de gestión empresarial

Front Cover
0 Reviews
Deusto, 2005 - Language Arts & Disciplines - 269 pages
  

Contents

Prólogo de Gary Hamel
11
Prefacio
23
Introducción de Stuart Crainer
29
Los cincuenta libros que han dado forma a la gestión
37
Christopher Bartlett y Sumantra Ghoshal Managing across
52
the strategies for
60
Dale Carnegie How towinfriends and influence people 1937
68
Alfred Chandler Strategy and structure 1962
76
Henry Mintzberg The nature of managerial work 1973
151
Henry Mintzberg The rise and fall of strategic planning 1994
154
Kenichi Ohmae The mind of the strategist 1982
158
Kenichi Ohmae The borderless world 1990
163
N Parkinson Parkinsons law 1958
166
Richard Pascale y Anthony Athos The art of Japanese mana gement 1981
169
Richard Pascale Managing on the edge 1990
174
Tom Peters y Robert Waterman In search of excellence 1982
178

Peter F Drucker The practice of management 1954
85
Peter F Drucker The age of discontinuity 1969
91
Henri Fayol Administration industrielle et générale 1916
94
Mary Parker Follett Dynamic administration 1941
98
Henry Ford My life and work 1923
102
Michael Goold Andrew Campbell y Marcus Alexander Cor poratelevel strategy 1994
106
Gary Hamel y C K Prahalad Competing for the future 1994
110
Charles Handy The age of unreason 1989
115
Frederick Herzberg The motivation to work 1959
119
Joseph M Juran Planning for quality 1988
122
Rosabeth Moss Kanter The change masters 1983
126
analysis planning implementation and control 1967
130
Ted Levitt Innovation in marketing 1962
135
Nicolás Maquiavelo El príncipe 1513
139
Douglas McGregor The human side of enterprise 1960
143
Abraham Maslow Motivation and personality 1954
148
Tom Peters Liberation management 1992
184
techniques for analy zing industries and competitors 1980
187
Michael Porter The competitive advantage of nations 1990
192
Edgar H Schein Organizational culture and leadership 1985
196
Ricardo Semler Maverick 1993
200
the art and practice of the learning organization 1990
203
Alfred P Sloan My years with General Motors 1963
208
Adam Smith The wealth of nations 1776
214
Frederick W Taylor The principles of scientific management 1911
218
Alvin Toffler The third wave 1980
223
Robert Townsend Up the organization 1970
227
Fons Trompenaars Riding the waves of culture 1993
230
the ideas that
237
Bibliografía
263
Copyright

 
 
Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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JATROPHA CHILE : VAMOS AL ASIA , JatrophaWorld Asia 2011

JatrophaWorld Asia 2011
27 & 28 June 2011, Haikou – Hainan Island
Sheraton Haikou Resort

JatrophaWorld Asia 2011

>> CLICK HERE for Schedule in Chinese <<

Day 1 – 27 Jun 2011, Monday

08:00     Registration & Coffee

09:00     Chairman's Welcome Remarks

09:10     Global Outlook of Biofuel Market
- Supply/demand projection
- Comparative assessment of various biofuel feedstock
Speaker: Uday Ravi, Research Associate
Lux Research – Asia Pacific Pte Ltd

09:40     Outlook & Development of Jatropha Biofuel in China
- Progress of R&D
- Plans & strategies for large-scale growing
- Development of downstream processing
Speaker: Prof. Dr. Fang Chen, Botany Professor
Sichuan University

10:20     Discussion followed by Refreshments

10:50-16:00    Large-Scale Jatropha Cultivation & Oil Production – Country by Country Case Studies (I-VII)

  • Business model
  • Production model: centralised management / outgrowers / small holder scheme
  • Fruit & oil yield in relation to cultivation techniques & conditions (soil condition, weather, fertilization, pest control, etc)
  • Value addition: beyond oil production (use of cake, intercropping etc)
  • Revenue projection, costs and economics
  • Oil production set-up and logistics

10:50    (I) China
Speaker: Dr. Tie Li, CEO
China Petroleum Bio-Energy Co. Ltd.

11:20     (II) India
Speaker: R. Vasuthewan, Sales & Marketing Director
Mission New Energy Limited

11:50     (III) Indonesia
Speaker: Edmund Heng, Business Development Director
WaterLand International Group

12:20     Discussion followed by Lunch

13:45     Chairman's Remarks

13:50    (IV) Brazil
Speaker: Adolfo Larran, CEO
Biogreen Oil Brazil

14:20     (V) Thailand, Cambodia, Laos, Myanmar
Speaker: Chumroen Benchavitvilai, Executive Officer
Bioenergy Development Co., Ltd.

14:20     (VI) Mexico
Speaker: Richard Palmer, CEO/President
Global Clean Energy Holdings, LLC – GCEH

15:20     Discussion followed by Refreshments

16:00     (VII) Madagascar
Speaker: Peter Hanratty, CEO
Fuelstock Limited

16:30     Sustainability Roundtable: Sustainable Jatropha Production & Certification
- Sustainability principles applicable for Jatropha biofuel production
- Cost of compliance
- Pathways to improve GHG performance
- Impacts on indirect land use change
Panelists:
Khoo Hock Aun, Vice Chairman
Roundtable on Sustainable Biofuels (RSB)
R. Vasuthewan, Board Member
ISCC System

17:00     Development in Mechanical Harvesting
- Results from field trials
- Plantation design to suit mechanical harvesting
- Costs and economics
Speaker: Max Lint, President/CEO
BEI International LLC

17:10     Discussion followed by End of Day One

Day 2 – 28 Jun 2011, Tuesday

09:00     Chairman's Remarks

09:05     Developing Jatropha Value Chain in Yunnan, Southwest China
- Pathway to industrialization of Jatropha: from R&D to planting to processing
- Government policies and programs
Speaker: Senior Representative
YunNan ShenYu New Energy Co. Ltd.

09:45     Progressive Improvement of Jatropha for Commercial Plantation
Speaker: Dr. Hong Yan, GM (Research and Operations)
JOil (S) Pte Ltd

10:15     Best Practices in Jatropha Cultivation & Breeding
- How does different growing environment affect the oil yield?
- Agronomy & crop management: propagation, pruning, pest and disease management, fertilisation, irrigation, weeding, harvesting, intercropping
- Advancements in breeding techniques
Speaker: Henk Joos, CEO
Quinvita

10:45     Discussion followed by Refreshments

11:20     Progress of Jatropha R&D in Brazil and the Brazilian Biojetfuel Platform
- Jatropha domestication program in Brazil – Embrapa Agroenergia
- Cultivar registration – Quinvita
- Mechanization – Jatropha harvesting
- Global Biojetfuel Platform
- Brazilian Biojetfuel Platform: Associated projects / Meeting the sustainable — Feedstock production challengeMr.
Speaker: Mike Lu, President
Brazilian Jatropha Growers Association (ABPPM)

11:50     Production of Biolubricants for Metal Working Processes via Enzymatic Modification of Jatropha Oil
Speaker: Andreas Staebler, Head of Business Unit Biogenic Raw Materials
Fraunhofer Institute for Process Engineering and Packaging

12:20     Final Discussion followed by Lunch

13:30     End of Conference

Optional Site Visit to China Petroleum Bio-Energy's Jatropha Nursery & R&D Centre (1400 – 1730hrs.)

14.00 Gather at Hotel Lobby for bus transfer to the site location

15.15 Site Visit

16.30 Departure

17.30 Arrive back in Hotel

Fee: USD100
Limited capacity; Registration based on first-come-first-serve basis


Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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Thursday, May 19, 2011

LAWYERSCHILE: Israel and Palestine


Israel and Palestine  Spring for Arabs, winter for Jews

Palestinian incursions both rattle and bolster Israel's government

May 19th 2011 | JERUSALEM AND RAMALLAH | from the print edition

FOR months the Arab spring seemed to have passed the Palestinians by. But it caught up with them over the weekend of May 14th-15th, when they demonstrated en masse—and more daringly than usual—to commemorate the day the Palestinians call the naqba, or catastrophe, when Israel was created 63 years ago. Abetted by Syria's government in Damascus which was seeking a diversion from its own troubles, hundreds of unarmed Palestinian protesters (pictured) breached Israel's defences in the Golan Heights, something no Arab army has managed to do for 38 years. Four were killed. Throngs pushed into an Israeli-controlled Druze town, Majdal Shams, raising Palestinian and Syrian flags in the square and hailing the daring move as a first step to "going home".

Many of them demonstrated elsewhere, too. Thousands from their grim refugee camps in Lebanon converged on their southern border with Israel. In the worst violence there since the war of 2006 between Israel and the Lebanese party-cum-militia, Hizbullah, at least ten Palestinians were killed, amid Israeli claims that some of the victims had been shot by Lebanese soldiers trying to corral them. Thousands of Palestinians also massed across the Palestinian territories, including Ramallah, the West Bank capital, Nablus and Hebron. Hundreds converged on the crossing-point into Israel between Ramallah and Jerusalem at Qalandia. In Gaza, too, hundreds of Palestinians gathered near Israel's concrete fortifications which pen them in. Some threw stones. A protester was shot dead.

Despite such losses, these events may have raised the Palestinians' confidence in their ability to use mass action effectively, seeing that diplomacy and violence have so far failed. Next month pro-Palestinian campaigners may again try to breach Israel's naval blockade of Gaza in a ferry, a year after Israeli commandos killed nine Turkish activists seeking to reach the coastal territory in a flotilla. And the Palestinians now seem bent on winning direct recognition for their state at a vote in the UN General Assembly in September.

Related topics

But that does not mean that the Arab spring has reached Palestine. Funerals for the weekend's victims passed without fanfare. Talk of a third intifada (uprising) still seems premature. For Palestinian politicians, the task of fleshing out the reconciliation deal agreed on in principle last month between their two main factions, the Islamist Hamas and the more secular Fatah, rapidly returned to the fore. Neither party seemed keen to stoke further popular unrest that might threaten their rule.

As for Israel, Binyamin Netanyahu's government sounded rattled by the incursions. Yasser Arafat, the late Palestinian leader, often spoke of sending a million Palestinians to march on Jerusalem in an unarmed but unstoppable assertion of national independence. It seemed hollow talk then. But the surge of "people power" through nearby Arab countries has made it sound more plausible, especially with hundreds of Palestinians thronging into Majdal Shams. Many Israelis wonder nervously if the Palestinians will try to repeat the gesture in September if, as expected, the Palestinians win statehood at the UN.

Meanwhile the Israeli army, caught flat-footed both on the Golan Heights and on the border with Lebanon, will have to shore up the border, at least in the north, to make it physically impassable. It may lay down wider swathes of barbed wire, insert more landmines, and build higher barriers topped with electrical devices. And Israel may beef up the controversial barrier, erected in recent years to keep out suicide-bombers, which cuts into Palestinian territory delineated by the border of 1967. But the barrier is studded with crossing points which may yet draw bigger crowds of Palestinian demonstrators.

Mr Netanyahu was quick to seize on the incursions to reinforce his argument against the Palestinians' quest for statehood at the UN. They proved, he told his parliament on May 16th, that the Palestinians were out to extirpate the Jewish state from any part of Palestine. On May 19th he was to fly to Washington to rally American opinion to this viewpoint. He was to meet Barack Obama the next day and will address Congress the week after.

Mr Netanyahu says he is ready, in principle, to negotiate a two-state solution, but claims there is "no partner" on the other side, especially since the accord between Fatah, which rules the West Bank, and Hamas, which runs the Gaza Strip. He says he can negotiate with no Palestinian government that includes Hamas, since it will not recognise Israel or disavow violence.

But opposition leaders in Israel say Mr Netanyahu himself is no partner for peace, since he refuses to accept that a Palestinian state would have to regain land lost in 1967, albeit with territorial swaps to let Israel absorb the largest Jewish settlement blocks, even though his predecessor, Ehud Olmert, offered this to the Fatah leader, Mahmoud Abbas, the Palestinians' current president. Moreover, Mr Netanyahu insists that an undivided Jerusalem must be Israel's capital, though Mr Olmert's predecessor, Ehud Barak, agreed in 2000 to divide the city's sovereignty between the states of Israel and Palestine. And Mr Netanyahu still refuses to stop building settlements in the West Bank, the main bit of a future Palestinian state. Despite all this, Mr Netanyahu is hoping that his friends in America will persuade Mr Obama that the fence-busting Palestinians are the chief impediment to peace.

Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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Tuesday, May 17, 2011

A report on CSR practices of Canadian Companies in Chile

A report on CSR practices of Canadian Companies in Chile

Posted by bdiaz on May 16, 2011 in News | 0 comments
A collaborative effort to share experiences in implementing Social Responsibility in Chile by the Chile-Canada Chamber of Commerce.



Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
SaludosRodrigo González FernándezDiplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
  • PUEDES LEERNOS EN FACEBOOK

 CEL: 93934521 Santiago- ChileSoliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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Monday, May 16, 2011

BIOCOMBUSTIBLES Jatropha 2.0 blooms


Jatropha 2.0 blooms     

SG Biofuels announces 250K acres secured for with JMax jatropha hybrids - 1MM acres in pipeline. 
 
What's different about jatropha 2.0?
In California, SG Biofuels announced it has signed customers for the deployment of 250,000 acres of Jatropha using its JMax hybrid seeds. The JMax hybrid seeds on average provide double the yield of existing commercial varieties planted in similar conditions, resulting in greater uniformity and vigor while significantly reducing seed handling and deployment costs.
 
Executives at such as Syngenta, Monsanto and others have indicated privately that jatropha will enter the ranks of "major crops" when it passes the 1 million acre barrier. Accordingly, it was significant that SG Biofuels CEO Kirk Haney indicated that "In addition to our signed customers, we have a large global pipeline totaling more than 1 million acres of planned Jatropha projects worldwide."
 
What is jatropha 2.0 vs jatropha 1.0 - where is it taking off first, and why? A full report on jatropha's comeback at biofuelsdigest.com. 
Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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Wednesday, May 11, 2011

Rehabilitating Lochner: Defending Individual Rights against Progressive Reform

Rehabilitating Lochner: Defending Individual Rights against Progressive Reform

$26.95

By David E. Bernstein

A timely reevaluation of a widely misunderstood and unfairly criticized 1905 Supreme Court decision (Lochner v New York), which invalidated state laws limiting work hours, and became the leading case contending that novel economic regulations were unconstitutional.

About the Book

In this timely reevaluation of an infamous Supreme Court decision, David E. Bernstein provides a compelling survey of the history and background of Lochner v. New York. This 1905 decision invalidated state laws limiting work hours and became the leading case contending that novel economic regulations were unconstitutional. Sure to be controversial, the book argues that the decision was well grounded in precedent and that modern constitutional jurisprudence owes at least as much to the limited-government ideas of Lochner proponents as to the more expansive vision of its Progressive opponents.

Tracing the influence of this decision through subsequent battles over segregation laws, sex discrimination, civil liberties, and more, Rehabilitating Lochner argues not only that the court acted reasonably in Lochner, but that Lochner and like-minded cases have been widely misunderstood and unfairly maligned ever since.

About the Author

David E. Bernstein is Foundation Professor at the George Mason University School of Law and Adjunct Scholar at the Cato Institute. He is the author of several books, including, You Can't Say That! The Growing Threat to Civil Liberties from Antidiscrimination Laws.

Publication Date: 
May 1, 2011
ISBN: 
9780226043531
Number of Pages: 
194

Categories:

Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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Friday, May 06, 2011

USDA and DOE award $47M in R&D grants for biofuel, bioenergy and biobased product projects

USDA and DOE award $47M in R&D grants for biofuel, bioenergy and biobased product projects

By Green Car Congress on 05/06/2011 – 2:07 am PDT -- Green

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The US Departments of Agriculture and Energy (USDA and DOE) are awarding a total of $47 million to fund eight research and development projects that will support the production of biofuels, bioenergy and high-value biobased products from a variety of biomass sources. The advanced biofuels produced through these projects are expected to reduce greenhouse gas emissions by at least 50% compared to fossil fuels.

The projects are funded through the Biomass Research and Development Initiative and will help increase the availability of alternative renewable fuels and biobased products to diversify the nation's energy resources. Funding is provided through USDA's National Institute of Food and Agriculture (NIFA) and DOE's Biomass Program. Each award was made through a competitive selection process.

Grant recipients are required to contribute a minimum of 20% of matching funds for research and development projects and 50% of matching funds for demonstration projects. Awardees must pursue projects that integrate science and engineering research in three areas: feedstocks development, biofuels and biobased products development, and biofuels development analysis.

The following projects have been selected for awards:

  • Cellana LLC, Kailua Kona, Hawaii, $5,521,173. Cellana will work to develop a protein supplement from algae as a byproduct of algal biofuels production, by demonstrating its nutritional and economic value in livestock feeds. The project will characterize types of algae, assess the nutritional values of algal proteins, assess the potential for algal proteins to replace soybean meal, and develop algal protein supplements.

  • Domtar Paper Company, LLC, Fort Mill, SC, $7,000,000. This three-year project will work to build a demonstration plant using two technologies to convert low-value byproducts and wastes from paper mills into higher-value sugar, oil, and lignin products.

  • Exelus, Inc., Livingston, NJ, $5,185,004. Exelus will work to develop energy crops with improved tolerance to drought and salt stress to enhance yields on marginal lands. The project will also redesign a process to make hydrocarbon fuels using new catalysts and chemistry that avoids the high temperatures and large energy inputs required by current processes.

  • Metabolix, Inc., Cambridge, Mass., $6,000,001. Metabolix will enhance the yield of bio-based products, biopower, or fuels made from switchgrass. The project will use high temperature conversion to produce denser biomass and other products that can be further processed to make fuels such as butanol, chemicals such as propylene and other materials to improve the economic competitiveness of future biorefineries.

  • University of Florida, Gainesville, Fla., $5,430,439. The purpose of this project is to improve the production and sustainability of sweet sorghum as an energy crop. The University will identify genetic traits in sorghum associated with drought tolerance through genetic mapping and will select strains that produce high biomass yields and can be easily converted to fermentable sugars.

  • University of Kansas Center for Research, Lawrence, Kan., $5,635,858. The purpose of this project is to demonstrate a novel, sustainable technology at a pilot scale that produces diverse products, including advanced fuels, industrial chemicals and chemical intermediates.

  • University of Kentucky, Lexington, Ky., $6,932,786. The purpose of this project is to improve the economics for biorefineries by using on-farm processing to convert biomass to a mixture of butanol, ethanol, acetone and organic acids. The product can then be easily transported to a biorefinery for further processing. The project will integrate input from experts in a variety of disciplines, including plant and soil scientists, horticulturists, chemical engineers, and economists.

  • US Forest Service, Rocky Mountain Research Station, Missoula, Mont., $5,309,320. This project will develop an integrated approach to investigate biomass feedstock production, logistics, conversion, distribution and end use centered on using advanced conversion technologies at existing forest industry facilities.

 
 
 
 
 
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Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

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How to Build a Twitter Following for Your Business

How to Build a Twitter Following for Your Business


5Share

Chances are, if you're reading this article, you already know the value of social media marketing and are actively looking for the best strategy to build a Twitter or Facebook following. On the off chance that you're not sure why your business needs social media now, check out this video on the impact of social media. Social media is not a fad. It's not going away. Businesses who learn how to utilize these tools effectively will have a competitive advantage in the marketplace. Businesses who are not already using social media are behind.

How to Engage

contest

Twitter is all about following the people and businesses you're interested in and gaining followers in return. It's easy to follow other people–you just click on the "follow" button. But how do you get people to follow you? If you're not already a huge brand name, this can be pretty challenging.

The key to building a following quickly is to make people an offer they can't refuse. For example, Vergent is doing a Twitter iPad giveaway. Anybody who follows @vergentcom and re-tweets them is eligible to win a free iPad. Who wants a free iPad? Everyone! Because they've made re-tweeting a pre-requisite to winning the iPad, the giveaway picked up word-of-mouth momentum, and they were able to go from zero to 800 new followers in two weeks.

The key is to keep followers after the giveaway is over. Businesses who use the giveaway tactic may be interested in running perpetual giveaways to avoid attrition. Alternatively, businesses can simply create interesting and engaging content to make followers want to stay. This means. . . you guessed it. . .

Easy on the Advertising

easy

Most businesses make the mistake of thinking they can use Twitter as a straight advertising tool. Wrong. Twitter is a social media application–the key word there being "social." How many times have you walked up to a stranger at a bar (or other social gathering place) and said something like, "Hey, did you know you can get really affordable business internet service from Company X for only $149 a month?" I'm betting never, because let's be honest. That's a terrible pick-up line.

People naturally resist engaging with advertisers, which is something we all intuitively know. Then why is it so tempting for businesses to start a Twitter stream and disseminate nothing but ads? The reason is because it seems like a cheap and easy way to get the message out. But if the message is out there, and nobody's listening, what's the point? You must avoid the tempation to alienate your followers by disseminating nothing but ads on Twitter. Must. Period.

Be a Person–Interact

attentive

Nobody really wants to have a one-way conversation with a nebulous business entity. Be a person. Interact. Make sure your conversation is two-way. Try to engage with your followers by giving them @mentions and re-tweeting their best stuff. Try to remember that your Twitter account shouldn't be all about YOU unless you are Justin Beiber, Lady Gaga, or Starbucks. . . because let's face it. If you're not a huge brand name or larger-than-life celebrity, nobody really cares. You must make them care by interacting–showing other people that you also care about them.

And then when it's time to talk about yourself, make sure you're interesting. What kinds of things would you write in your personal Twitter account? Probably you would write stuff that shows your personality. You would try to be funny. You would share good, informative stuff that people want to hear about. And if somebody sent you a message, you would probably reply. These are all things you should also do on your business' Twitter account.

There's a tremendous inclination towards whitewashing business Twitter accounts in an effort to make sure the company is putting its best foot forward. But businesses tend to over-do this, and the result is a lot of boring content that nobody cares about. Obviously, there's some amount of self-censoring that must go on. For example, you probably don't want to post pictures of a drunken Saturday-night bender or use a lot of four-letter words on a business account. You probably also want to avoid religion or politics (unless your business happens to fall into either of those categories). Even so, there's still a lot of room there to show some personality and be interesting. Don't be afraid to show your personality and be the best version of yourself.

Join #teamfollowback

follow

Continuing on the interaction thread, make sure your business is a member of #teamfollowback. What this means is that your business must make it a strict policy to follow back every single person who follows you. You cannot build relationships that will sell your products or services if you do not do this. If you're not a huge brand name, there really is not a good reason not to follow other people. Remember, good business is about relationship-building, and that means the conversation must be a two-way street.

Forget about Measuring ROI the Traditional Way

measure

A lot of businesses, when deciding whether or not to implement a social media program, ask themselves, "What's the ROI going to be?"

In traditional terms, this means the bigwigs would send out a tweet and try to gauge its effectiveness in sales numbers directly relating to the tweet. Your business must resist the temptation to do this, because this is simply not how social media works. You simply cannot measure it in the same way you would measure traditional advertising campagins, because Twitter is not an advertising tool.

Think of it as more of a tool for creating brand awareness. By engaging with a wide variety of people, you are promoting awareness of your brand. And then, once in a blue moon, if you want to share a cool promotion with your group of social media friends, go ahead and tweet it. Your friends will be listening.



Read more: http://www.searchenginepeople.com/blog/build-twitter-following.html#ixzz1La57DauI
Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
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