Am Law 100 Firm Launches Own iPhone App
The Am Law 100 law firm Arnold & Porter has launched its own iPhone application. The free app enables users to read the firm's Consumer Advertising Law Blog on their iPhones.
An e-mail I received from the firm said, "As far as we know, Arnold & Porter is one of the only Am Law 100 firms to offer a mobile or iPhone application." I would take that one step further. From what I could find, it is the first and only Am Law 100 firm with its own iPhone app.
In fact, I could find only two other law firms of any size with their own apps. One is the New York immigration firm Spar & Bernstein, which introduced an app in December that provides a feed of the firm's news, Twitter posts, podcasts and videos. The other is the Arizona law firm Harper Law, which has an app named Harper Law that provides a feed of articles with titles such as "Looking for a Phoenix Lawyer?" and "How Much is My Case Worth?"
(No doubt, I'll soon hear from all the other firms with iPhone apps that I overlooked Bring 'em on! Let us know about others in the comments below.)
The Arnold & Porter app is similar to an RSS reader except that it delivers only the one blog's posts. The app allows the user to sort the posts by categories and mark posts as favorites. Posts can easily be shared by e-mail or on Facebook and Twitter. The touch of a button opens the actual blog page in the iPhone's browser.
Given that other RSS readers are available for the iPhone that will read any number of blogs, one would have to be a true fan of this blog to want this app. That said, it is a clever idea, well-designed and well-executed.
Posted by Robert J. Ambrogi on January 14, 2010
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