Dispatches from the new world of work
A Company Gets It
We know that the women's market is booming and that many haven't taken full advantage of this market. Not so Harley-Davidson. They've noticed that there is a huge market of women who are buying motorcycles—about 100,00 a year. As stated in the New York Times today, "'Fifty percent of the population is female and there is pent-up demand,' said James L. Ziemer, Harley-Davidson's chief executive. 'We need to remove barriers.'"
Companies that remove the barriers and recognize the power of women buyers can cash in on a great market, but I think Tom's been saying that for awhile now.
How does your company take advantage of today's key markets, boomers/geezers and women??
Rodrigo González Fernádez
Renato Sánchez 3586 of. 10
Telefono: 2084334- 5839786
santiago-Chile
www.consultajuridicachile.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
No comments:
Post a Comment