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Friday, May 06, 2011

USDA and DOE award $47M in R&D grants for biofuel, bioenergy and biobased product projects

USDA and DOE award $47M in R&D grants for biofuel, bioenergy and biobased product projects

By Green Car Congress on 05/06/2011 – 2:07 am PDT -- Green

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The US Departments of Agriculture and Energy (USDA and DOE) are awarding a total of $47 million to fund eight research and development projects that will support the production of biofuels, bioenergy and high-value biobased products from a variety of biomass sources. The advanced biofuels produced through these projects are expected to reduce greenhouse gas emissions by at least 50% compared to fossil fuels.

The projects are funded through the Biomass Research and Development Initiative and will help increase the availability of alternative renewable fuels and biobased products to diversify the nation's energy resources. Funding is provided through USDA's National Institute of Food and Agriculture (NIFA) and DOE's Biomass Program. Each award was made through a competitive selection process.

Grant recipients are required to contribute a minimum of 20% of matching funds for research and development projects and 50% of matching funds for demonstration projects. Awardees must pursue projects that integrate science and engineering research in three areas: feedstocks development, biofuels and biobased products development, and biofuels development analysis.

The following projects have been selected for awards:

  • Cellana LLC, Kailua Kona, Hawaii, $5,521,173. Cellana will work to develop a protein supplement from algae as a byproduct of algal biofuels production, by demonstrating its nutritional and economic value in livestock feeds. The project will characterize types of algae, assess the nutritional values of algal proteins, assess the potential for algal proteins to replace soybean meal, and develop algal protein supplements.

  • Domtar Paper Company, LLC, Fort Mill, SC, $7,000,000. This three-year project will work to build a demonstration plant using two technologies to convert low-value byproducts and wastes from paper mills into higher-value sugar, oil, and lignin products.

  • Exelus, Inc., Livingston, NJ, $5,185,004. Exelus will work to develop energy crops with improved tolerance to drought and salt stress to enhance yields on marginal lands. The project will also redesign a process to make hydrocarbon fuels using new catalysts and chemistry that avoids the high temperatures and large energy inputs required by current processes.

  • Metabolix, Inc., Cambridge, Mass., $6,000,001. Metabolix will enhance the yield of bio-based products, biopower, or fuels made from switchgrass. The project will use high temperature conversion to produce denser biomass and other products that can be further processed to make fuels such as butanol, chemicals such as propylene and other materials to improve the economic competitiveness of future biorefineries.

  • University of Florida, Gainesville, Fla., $5,430,439. The purpose of this project is to improve the production and sustainability of sweet sorghum as an energy crop. The University will identify genetic traits in sorghum associated with drought tolerance through genetic mapping and will select strains that produce high biomass yields and can be easily converted to fermentable sugars.

  • University of Kansas Center for Research, Lawrence, Kan., $5,635,858. The purpose of this project is to demonstrate a novel, sustainable technology at a pilot scale that produces diverse products, including advanced fuels, industrial chemicals and chemical intermediates.

  • University of Kentucky, Lexington, Ky., $6,932,786. The purpose of this project is to improve the economics for biorefineries by using on-farm processing to convert biomass to a mixture of butanol, ethanol, acetone and organic acids. The product can then be easily transported to a biorefinery for further processing. The project will integrate input from experts in a variety of disciplines, including plant and soil scientists, horticulturists, chemical engineers, and economists.

  • US Forest Service, Rocky Mountain Research Station, Missoula, Mont., $5,309,320. This project will develop an integrated approach to investigate biomass feedstock production, logistics, conversion, distribution and end use centered on using advanced conversion technologies at existing forest industry facilities.

 
 
 
 
 
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Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile

How to Build a Twitter Following for Your Business

How to Build a Twitter Following for Your Business


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Chances are, if you're reading this article, you already know the value of social media marketing and are actively looking for the best strategy to build a Twitter or Facebook following. On the off chance that you're not sure why your business needs social media now, check out this video on the impact of social media. Social media is not a fad. It's not going away. Businesses who learn how to utilize these tools effectively will have a competitive advantage in the marketplace. Businesses who are not already using social media are behind.

How to Engage

contest

Twitter is all about following the people and businesses you're interested in and gaining followers in return. It's easy to follow other people–you just click on the "follow" button. But how do you get people to follow you? If you're not already a huge brand name, this can be pretty challenging.

The key to building a following quickly is to make people an offer they can't refuse. For example, Vergent is doing a Twitter iPad giveaway. Anybody who follows @vergentcom and re-tweets them is eligible to win a free iPad. Who wants a free iPad? Everyone! Because they've made re-tweeting a pre-requisite to winning the iPad, the giveaway picked up word-of-mouth momentum, and they were able to go from zero to 800 new followers in two weeks.

The key is to keep followers after the giveaway is over. Businesses who use the giveaway tactic may be interested in running perpetual giveaways to avoid attrition. Alternatively, businesses can simply create interesting and engaging content to make followers want to stay. This means. . . you guessed it. . .

Easy on the Advertising

easy

Most businesses make the mistake of thinking they can use Twitter as a straight advertising tool. Wrong. Twitter is a social media application–the key word there being "social." How many times have you walked up to a stranger at a bar (or other social gathering place) and said something like, "Hey, did you know you can get really affordable business internet service from Company X for only $149 a month?" I'm betting never, because let's be honest. That's a terrible pick-up line.

People naturally resist engaging with advertisers, which is something we all intuitively know. Then why is it so tempting for businesses to start a Twitter stream and disseminate nothing but ads? The reason is because it seems like a cheap and easy way to get the message out. But if the message is out there, and nobody's listening, what's the point? You must avoid the tempation to alienate your followers by disseminating nothing but ads on Twitter. Must. Period.

Be a Person–Interact

attentive

Nobody really wants to have a one-way conversation with a nebulous business entity. Be a person. Interact. Make sure your conversation is two-way. Try to engage with your followers by giving them @mentions and re-tweeting their best stuff. Try to remember that your Twitter account shouldn't be all about YOU unless you are Justin Beiber, Lady Gaga, or Starbucks. . . because let's face it. If you're not a huge brand name or larger-than-life celebrity, nobody really cares. You must make them care by interacting–showing other people that you also care about them.

And then when it's time to talk about yourself, make sure you're interesting. What kinds of things would you write in your personal Twitter account? Probably you would write stuff that shows your personality. You would try to be funny. You would share good, informative stuff that people want to hear about. And if somebody sent you a message, you would probably reply. These are all things you should also do on your business' Twitter account.

There's a tremendous inclination towards whitewashing business Twitter accounts in an effort to make sure the company is putting its best foot forward. But businesses tend to over-do this, and the result is a lot of boring content that nobody cares about. Obviously, there's some amount of self-censoring that must go on. For example, you probably don't want to post pictures of a drunken Saturday-night bender or use a lot of four-letter words on a business account. You probably also want to avoid religion or politics (unless your business happens to fall into either of those categories). Even so, there's still a lot of room there to show some personality and be interesting. Don't be afraid to show your personality and be the best version of yourself.

Join #teamfollowback

follow

Continuing on the interaction thread, make sure your business is a member of #teamfollowback. What this means is that your business must make it a strict policy to follow back every single person who follows you. You cannot build relationships that will sell your products or services if you do not do this. If you're not a huge brand name, there really is not a good reason not to follow other people. Remember, good business is about relationship-building, and that means the conversation must be a two-way street.

Forget about Measuring ROI the Traditional Way

measure

A lot of businesses, when deciding whether or not to implement a social media program, ask themselves, "What's the ROI going to be?"

In traditional terms, this means the bigwigs would send out a tweet and try to gauge its effectiveness in sales numbers directly relating to the tweet. Your business must resist the temptation to do this, because this is simply not how social media works. You simply cannot measure it in the same way you would measure traditional advertising campagins, because Twitter is not an advertising tool.

Think of it as more of a tool for creating brand awareness. By engaging with a wide variety of people, you are promoting awareness of your brand. And then, once in a blue moon, if you want to share a cool promotion with your group of social media friends, go ahead and tweet it. Your friends will be listening.



Read more: http://www.searchenginepeople.com/blog/build-twitter-following.html#ixzz1La57DauI
Fuente:

CONSULTEN, OPINEN , ESCRIBAN .
Saludos
Rodrigo González Fernández
Diplomado en "Responsabilidad Social Empresarial" de la ONU
Diplomado en "Gestión del Conocimiento" de la ONU
Diplomado en Gerencia en Administracion Publica ONU
 
  • PUEDES LEERNOS EN FACEBOOK
 
 
 CEL: 93934521
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en GERENCIA ADMINISTRACION PUBLICA -LIDERAZGO -  GESTION DEL CONOCIMIENTO - RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – COACHING EMPRESARIAL-ENERGIAS RENOVABLES   ,  asesorías a nivel nacional e  internacional y están disponibles  para OTEC Y OTIC en Chile